Gamification in Corporate Engagement

Case Study in Brazil

Abstract

In the context of climate change and the urgent need for sustainable practices, this study investigates the effectiveness of a gamified training program in enhancing employee engagement and accessibility within a large multinational energy company in Brazil. The research, conducted in 2024, involved 462 participants across six companies, utilizing a mixed-methods approach that included data collection through Google Forms, direct observation, and observations by the training developer. The primary objective was to analyze whether a gamified approach could support engagement and accessibility for diverse participants, with a particular focus on how the training experience enhanced these aspects. The study revealed that gamified training engaged employees across all age groups, with over 70% of participants falling within the 20-39 age range. The digital format, designed to be inclusive and accessible, was key to engagement, especially for geographically dispersed employees and those with varied work profiles. The absence of a login requirement further facilitated participation, including sub-contracted staff. The findings underscore the potential of gamified training to enhance understanding of complex topics and create more engaging and effective corporate learning experiences. The study indicates that gamification can be a valuable tool for companies aiming to boost employee engagement and knowledge retention, ultimately fostering a more sustainable and committed workforce.